Does Your Customer Service Kill?
Is your law firm really going to extremes when providing customer service to your clients? This lawsuit funding company does. The video below shows a testimonial on a TV commercial from a company...
View ArticleCan You Afford to Drop the Yellow Pages?
Kirkpatrick Creative, an advertising agency representing law firms, says probably not. Not surprisingly, it seems that print yellow page phone books still work. Usually, when a new form of media...
View ArticleAre Vanity Phone Numbers Still Relevant?
With the importance of Internet advertising for lawyers, some attorneys have the misconception that their website makes 1-800 vanity phone numbers less important then they used to be. That’s because...
View ArticleWill Google Warn Visitors Away From Your Website?
Beginning in October, if your law firm website doesn’t use SSL, Google will warn visitors who use your contact form that it is “Not Secure”. Potential clients will likely go to another lawyer’s website...
View ArticleIs Your Vanity Phone Number or Slogan Protected?
Does your law office advertise a slogan or vanity phone number on your website or advertising? If you haven’t trademarked it, you might be in for an unpleasant surprise. I once put “No Fee Guarantee”...
View ArticleRecognizing the Value of Billboards, Lawyer Runs into a Roadblock
A lawyer who recognized the value of billboards ran into a roadblock when he purchased five buildings for the purpose of advertising his law firm on billboards. In an effort to reduce the number of...
View ArticleHow to Find the Ideal Phone Number for Your Law Firm
Most lawyers know by now that they need a custom vanity phone number to compete with – and stand out from – other attorneys in their field. However, the next question can be more complicated. How do...
View ArticleA Blackberry Bublé Please
The top Super Bowl commercials are rated by the public for entertainment but which commercial is the best to sell the product? It’s the Michael Bublé Bubly™ commercial by Goodby Silverstein &...
View ArticleThe New Trend of Rebranding Law Firms with Trade Names
With the recognition that a brand name or trade name is important for business, there is a trend among large prestigious law firms and even some smaller law firms to rebrand their law firm name to one...
View ArticleDesigning a Billboard to Go Viral
This billboard was cleverly designed to go viral but is also well designed with a simple message and not much text on the Billboard so it’s easily read and understood while driving by in three seconds....
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